The Power of Beautiful Photography in Branding
A picture paints a thousand words. Good photography can help propel your brand and showcase your business to your clients exactly the way you wish, more than words ever can.
A Visual World
We live in an increasingly visual world. From our web presence to our store fronts, across social media viewed through our phones around the world and at home, it’s critical to stand out in an ever lively landscape of pictures, moving and still.
From a portrait of you, your employees to your products and an illustration of your services, good photos are able to tell the story of what you can offer over your competition.
Photography: The Heart of Modern Marketing
Medium, the online magazine, wrote an article about how today’s businesses need good photography to survive in the modern business world.
“Regardless of your business and your marketing strategy, the power of visual communications can make all the difference,” says Sandra Iakovleva, blogger at Deposit Photos.
We have to vie for our customers’ attention constantly, and photography - good photography - will help you capture, and keep, that attention.
Nearly 70% of e-commerce shoppers say the product image is very important when making their purchase decision.
Source: MDG Advertising Infographic
Professional Photography for Small Businesses in Greater Seattle
Jennifer Tai has photographed people, places and products for over a decade. We now offer our services to small businesses in the Greater Seattle area.
Why Personal Branding Photography?
The 21st century client is very discerning. They not only wish to buy quality products and services, it matters who they’re spending their hard-earned money on. Your customers yearn to connect with you.
Who are they engaging with? What’s your story? Why do you do what you do? What motivates you?
Personal Branding Photography helps you tell that story; a story that fits you professionally and personally, in a mix of editorial photos (posed group portraits of your staff, headshots), environmental portraits (on-the-job, in-action shots with people) and product or service-related photography.